Marvel of Engineering

After decades of searching for the perfect bed, we have now found it in the Austroflex. This bed is a marvel of engineering, from its intricately designed base with added focused attention on the neck area, to its mattress, constructed with individual segments with varying degrees of firmness,each of which can be replaced if over time a change in firmness is needed, topped with a removable, silky soft and plush, washable cover. Its frame is not only beautiful, but also constructed with such precision that it allows all the requisite movement of the adjustable bed. Overall, this bed, which is as attractive as it is comfortable, represents at last the answer to our long-sought combination of softness of surface with firmness of support, and provides as a bonus the never imagined features of washability and alterability over time.

It is worth noting that we purchased the Austroflex without ever seeing it in person, or touching it, all through internet and telephone exchanges. From our first phone conversation with Yong Lee, we were won over by his professionalism, his availability, his capacity to listen intelligently, his sincere interest in the most minute of our needs relating to a bed, his ability to provide technical specifics, and also by his wit, his charm, and his humanity.

He is an engineer with a gift for the rich narrative, able to render clear even the most complex information through illustrative stories, reaffirming at every turn his absolute conviction in the quality of the product he sells, and in its durability and adaptability over time to suit the ever changing needs of aging.

It has been an honor to get to know Yong throughout this exchange: we have not only acquired the dream bed, but also developed a human rapport that we will always treasure.

Eleanor Dozier & Zulma Iguina
Newfield, New York

Austrian Trade Commission

July 11, 2008

To whom it may concern:

The Austrian Trade Commission in Los Angeles hereby certifies that the Austrian company Optimo Schlafsysteme, exclusively represented in USA by Axel Bloom LLC, is a reputable enterprise, which has been in business for 55 years.

We are well acquainted with the owners of both companies and have hosted an event with them at Axel Bloom to introduce their products. The success of their joint effort in the USA is a good example of bilateral trade between countries. Optimo Schlafsysteme is a leading manufacturer in Austria with an emphasis on technological design and manufacturing expertise.

Austrian products are renowned for superior quality so we are please that Optimo and Axel Bloom have introduced their products to the USA.

Best Regards,

Christian Kuegerl
Austrian Trade Commissioner

Austrian Trade Commission
11601 Wilshire Blvd Suite 2420
Los Angeles, CA 90025
T +1-310-477 99 88 | F +1-310-477 16 43

Austrian Trade Commission
Los Angeles"

We Love Our Casa Bed!

"I wanted to let you know how thrilled my wife and I are with our Casa bed. The bed is extremely comfortable and has a great contemporary look. In addition, the service we received was excellent, from frame and mattress selection to the prompt resolution of the minor shipping issue we had. We will definitely be referring our friends and family to you. Thank you!"

Cary & Jill Ostrie
San Francisco

Great Bed Systems for Weary Travelers

Like many (international) road warriors, we appreciate a good night's sleep more than anything. John Heinritz is recovering from a career with Warner Bros. and has joined Agnes Mura in their global Executive Coaching practice... which still involves a great deal of travel. With Yong Lee s wise counsel, we acquired our first queen-sized Axel Bloom bed a couple of years ago, when Agnes had just lost her mom and was taking all her grief in the back . What a relief that was. I think these beds provide more than comfort. We ooh and aah so many times when we sink into our wonderful Berlin topped haven. It heals the soul.

When either of us has had anything from a twisted limb to surgery, the raising of the bed at both ends has been such a blessing. Agnes speaks about
it to her executive clients when they complain of poor sleep!

Recently, we have decided to leave bustling Santa Monica and Los Angeles after over 20 years of stimulating and intense living - to move to Santa Fe, NM. Anthony Hopkins says one does not move to Santa Fe, one gets promoted to Santa Fe, we found out. As part of this promotion , we visited our Axel Bloom friends again and treated ourselves to a king, composed of two separate twins, topped by one continuous high-quality topper. It went straight on to our moving truck in its original box, and valiant John managed, with Yong s telephonic help, to build it impeccably in our new pueblo-style home. The lovely beams look down on it as it rests on Saltillo tiles and looks out on our bricked patio and the Sangre de Cristo mountains. We expected a little trouble sleeping at an altitude of 7,000 feet, but our bed has cradled us perfectly and spared us the trouble of adjusting to the

Since we now live in the Land of Enchantment, our queen guest bed has already enjoyed a lot of family and friends company. And for us, as hard asit is to leave Santa Fe every time we travel for work, we know what expects
us here is worth the effort!

Thank you, personally, Yong, for your friendship and your patient, detailed
advice and help in every way.

Agnes Mura & John Heinritz
AMI, Santa Fe, NM
AMI, Santa Fe, NM

Agnes Mura and John Heinritz
Santa Fe, NM

Outstanding Bed Selection Process!

The purchase of our mattress and bed from Axelbloom has been nothing short of fantastic on every level. The owners, Bonnie and Yong,provided us with the kind of service and attention to detail that is almost non existent in this day and age. The entire process, from purchase to delivery, was outstanding.

We turned to Axelbloom to improve our sleeping experience after years of purchasing various so-called premium mattresses based upon a
review that we read, possibly in the NY Times. When we entered the modern and stylish showroom in Westwood, we knew that the buying experience was going to be professional, fact-based, and low key. Each of the models was explained to us with plenty of time to think, feel and discuss without pressure or time constraints. We purchased the Berlin Mattress and were thoroughly satisfied after it was delivered and set up by the staff of Axelbloom. We subsequently purchased a bed after
completing a remodel. The bed and mattress reflect exacting European craftsmanship in a classic and sleek design. The mattress has truly provided us with THE BEST sleeping experience.

In fact, we were so happy with the mattress that when it came time to purchase a guest bed for our study we called Yong and Bonnie for a referral, and we so happy to learn they were expanding into that line of products. We have just purchased a custom daybed/couch from them for our guests so they too can truly have a good night sleep.

The entire process was again professional, courteous, and detail oriented from
purchase to installation.

We highly recommend this outstanding company and the principals,
Bonnie and Yong.

Eve and Chris
Los Angeles, CA

Adjustable Bed with Comfort & Design

Two years ago I was diagnosed with Gastroesophageal Reflux Disease or GERD. GERD is defined as chronic symptoms or mucosal damage produced by the abnormal reflux of gastric contents into the esophagus. In my case, I developed GERD due to a hiatal hernia. One of the recommendations from my doctor was to sleep with my upper torso elevated at least 30 degrees. At the beginning I used pillows. I found another pillow on the Internet that I used for a year, but I felt that I never had a good nights sleep.

After constant neck and waist pain, my husband and I decided to look for an adjustable bed. We saw many adjustable beds but none of them offered a comfortable mattress and a beautiful design as well. After doing some research, we found Axel Bloom. Axel Bloom is a European system, with an amazing technology and a superb design.

Two months ago we finally bought our bed. I am able to adjust the mattress to the perfect angle that I need. Also, I don't need to adjust it every night, because I can program it and it is in the memory of the remote control. We are very pleased with our new bed, we feel well rested every morning, I don't have any symptoms of GERD and my aches and pains have disappeared. And the bed looks beautiful in our bedroom.

Pasadena, CA